I don’t look for much clarity to emerge when — or if — the ANA board meets with the 4A’s board to discuss media-transparency issues. After the ad-agency trade group rejected the marketer trade group’s guidelines created by consulting firm Ebiquity, the ANA invited the 4A’s to a discussion at the ANA Masters of Marketing Conference in Orlando, Fla., this year.

It doesn’t sound as if the 4A’s is very interested in any sit-down.

Read the full AdAge article here.