Renzo Dipasquale, VP of Enterprise and Self-Serve at AcuityAds discusses how in 2017, transparency will reinvent digital advertising – placing true real-time, data-driven insights at the core of every campaign decision – empowering advertisers and agencies alike to reap benefits. So, what changes can marketers expect the push for transparency to usher in this year?

For digital marketers, transparency has been the watchword of 2016. Many ended the year knowing transparency is central to achieving programmatic advertising results that they can confidently hang their hats – and their media budgets – on. Issues of transparency touch everything from media costs to data quality and campaign performance. The new standard demands that advertisers, agencies and technology vendors bring real-time, data-driven insights into every aspect of a digital advertising campaign in order to help brands achieve the greatest return on investment.

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