Australia’s top brands have joined the world’s biggest advertiser Procter & Gamble in calling for tough action against questionable practices in digital advertising to protect them from a growing crisis about the way ad dollars are spent in the online world.

Advertisers should no longer tolerate lower standards at digital companies like Facebook and Google than traditional media, according to the trade marketing body for Commonwealth Bank, Telstra, Westpac, Woolworths, NAB and Qantas.

Read the full Australian Business Review article here.