Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.

It was a sellout conference shedding new light on why brand marketers and corporate blue chips must step up and take charge of cleaning up a young but already corrupted digital media supply chain, worth $US70 billion in the US alone.

Read the full Australian article here.