Bob Liodice, chief executive of the ANA, opened the organization’s annual Masters of Marketing conference in Orlando with a speech that detailed a 12-point growth plan it has put together to spur growth in the industry.

The plan comes one year after Liodice announced the formation of the ANA Masters Circle, a group of chief marketing officers that the ANA said would tackle issues including “talent supply, privacy, ad fraud, ad blocking, viewability, and transparency.” One year later, the trade body and Masters Circle have outlined 12 issues that they believe chief marketing officers should prioritize moving forward if they want to drive growth.

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