Rich Plansky, exec managing director of K2 Intelligence, led the ANA’s investigation into agencies’ alleged collection of media rebates in the U.S. He talks to Ad Age about the process, and what was unique compared to K2’s other investigations.
Ad Age: In your experience, how often do findings with this degree of detail turn heads at the SEC or other regulatory bodies?
Mr. Plansky: I think it would be improper for me to speculate about that. Our job here was to shine light on this landscape and describe what we saw.
Read the full AdvertisingAge article here.