< Back Home

AdExchanger: 4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth

adexchanger-logo

When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA).

“There was an erosion of trust when that happened,” Kaplowitz said. “Everyone was guilty without any sort of regard.”

Read the full AdExchanger article here.

Leave a Reply

Your email address will not be published. Required fields are marked *