The ANA report on agency transparency erupted last week, intensifying a long-expected public dispute between brands and their media agencies.
While the report focused on brands and agency holding companies, its findings could potentially affect ad tech companies.

AdExchanger reached out to some leaders in the ad tech sphere to see how they viewed the agency rebate issue and its potential ramifications. We asked, “How will the agency rebate issue trickle down to tech companies?”

Read the full AdExchanger article here.