Three years after the Association of National Advertisers’ groundbreaking report on the need for transparency, our industry is still failing to fully address the root of the issue.

The report, prepared by K2 Intelligence for the ANA, found that “non-transparent business practices” were “pervasive” in media buying agencies. It called out programmatic advertising for “black box” procedures that consumed as much as 90% of media spend and did little or nothing to aid ROI.

Read the full Adweek article here.