As hundreds of high-powered advertising and media executives descend on Cannes this week for a flurry of meetings, marketing stunts, and boozy yacht parties, there’s an undercurrent of deep uncertainly about the industry’s future.

As well chronicled in New Yorker writer Ken Auletta’s new book, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else),” advertising faces a crisis at every turn. People are asking scary questions such: “Do ad agencies have a reason to exist?” “Is TV advertising — and interruptive advertising — nearly over?” “Do consumers hate us?”

Read the full Business Insider article here.