Media agency involvement in the Australian Association of National Advertisers is preventing the organisation from taking as firm a stance on media transparency as its overseas counterparts, a senior figure in the marketing industry has claimed.
Category: General News Response
MediaPost: ANA Chairman Tony Pace Defends Transparency Report
Association of National Advertisers Chairman Tony Pace, who is the former CMO of the Subway Franchisee Advertising Fund Trust, sent a letter to all ANA members today to underscore the group’s belief that the harsh and negative response by the agency community to its transparency report released earlier this week was unwarranted.
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AdNews: ANA Report is Damning for All, But it’s Just the Start
When I cracked open the Association of National Advertisers’ (ANA) 58–page report on media transparency at 10pm on the night it was published and tuned into the webcast where the ANA discussed the report findings, there were no gasps of surprise at what it contained.
Read More AdNews: ANA Report is Damning for All, But it’s Just the Start
AdExchanger: After The ANA Storm, Agency Trading Desks Invite Scrutiny
While it’s still too early to assess the repercussions of the Association of National Advertisers’ (ANA) media transparency report issued Tuesday, industry analysts expect the dynamics between advertisers and their programmatic trading desks to bear the burden of the impact.
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Campaign: ANA Warns Agencies: ‘Don’t Dismiss Report on Rebates and Let’s End Cold War’
Bob Liodice, the chief executive of the Association of National Advertisers, said in an interview with Campaign that he had expected agency groups to respond angrily to its hard-hitting report but urged them to “digest” it “for a while”.
Read More Campaign: ANA Warns Agencies: ‘Don’t Dismiss Report on Rebates and Let’s End Cold War’
Digiday: Agency Transparency Report Unlikely to Have Legal Repercussions, Experts Say
The cat is out of the bag. The Association of National Advertisers report about non-disclosed agency practices released this week found that non-transparent business practices were “pervasive” in the U.S.
Read More Digiday: Agency Transparency Report Unlikely to Have Legal Repercussions, Experts Say
MediaPost: The Hypocrisy Of The Transparency Debate
After a few months of relative quiet, the issue of transparency is once again rearing its ugly head, thanks to a recent report by the Association of National Advertisers (ANA) titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.”
Read More MediaPost: The Hypocrisy Of The Transparency Debate
Digiday: Wall Street Shrugs at Agency-Transparency Report
Stocks for Omnicom, IPG and WPP all closed slightly higher at market close Tuesday, underlining how difficult it is to really quantify the impact of the Association of National Advertisers report that found that non-transparent practices existed in many corners of the media agency landscape.
Read More Digiday: Wall Street Shrugs at Agency-Transparency Report
Forbes: Will The Advertising Payola Land Some Madison Avenue Honchos Behind Bars?
To understand the ramifications of the investigation by the Association of National Advertisers into “non-transparent” practices by agencies, one has go back 30 years to 1986, at the start of the agency arms race. Needham Harper Worldwide, BBDO International and Doyle Dane Bernbach merged to create Omnicom Group, the largest advertising company in the world. Saatchi & Saatchi, previously No. 1, countered by buying Ted Bates Worldwide, thus becoming the world’s largest agency again.
Read More Forbes: Will The Advertising Payola Land Some Madison Avenue Honchos Behind Bars?
Associations Now: Advertisers’ Report Puts Extra Scrutiny on Transparency Issues
A new report released this week by the Association of National Advertisers makes some bombshell claims about how agencies and media buyers are using rebates and other means to receive kickbacks. Ad agencies, along with the group that represents them, responded fiercely.
Read More Associations Now: Advertisers’ Report Puts Extra Scrutiny on Transparency Issues