Well, this story will get the cocktail conversation off to a chatty start at Cannes this weekend.
Read More MediaPost Mediapsssst: Report: FBI May Be Looking Into U.S. Media Trading Practices
Category: General News Response
Campaign: FBI Probes Media Trading Practices in the US
The Federal Bureau of Investigation is looking into media trading and transparency in the US advertising market.
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MediaPost: ANA Receives Coveted President’s Award For Its Work On Media Transparency
Well isn’t this interesting. The awards keep rolling in to the ANA for the group’s efforts regarding media transparency and its industrywide impact.
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MediaPost: GroupM Revealed To Be Videology’s Largest Creditor, Owed $35 Million-Plus
In a rare public disclosure revealing the financial relationship between a big agency holding company’s media operations and a digital media supplier, WPP’s GroupM is listed as the single biggest creditor in Videology’s bankruptcy filing.
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AdExchanger: 4As CEO Marla Kaplowitz On Repairing Agency-Client Trust And Getting Back To Growth
When Marla Kaplowitz took the helm of the 101-year-old American Association of Advertising Agencies (the 4As) just over a year ago, a scathing report about agency rebates had just dropped from the Association of National Advertisers (ANA).
eMarketer: How Blockchain Can Stop Digital Ad Fraud
There are few topics as buzzy as blockchain—its potential for transforming business has attracted promoters in every vertical, who are convinced the technology will be able to revolutionize their industry.
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Adweek: The Moment of Truth Has Come for Digital Advertising’s Transparency Problem
The lack of transparency in the world of online media—which has led some to describe today’s content landscape as the “Wild Wild West”—has long been an elephant in the room. But for brand marketers, 2018 is the year that it becomes the focal point of conversation.
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MediaPost DigitalNewsDaily: AT&T Begins Testing Blockchain For Ads, Media Buys
AT&T’s marketers are demanding increased transparency into its digital advertising supply chain and have begun to test blockchain technology that will “verify and validate” the company’s multibillion-dollar ad investment. The goal is to identify who is charging what and when for advertisements, and to better understand the value of the ads being served.
Read More MediaPost DigitalNewsDaily: AT&T Begins Testing Blockchain For Ads, Media Buys
Digiday: Moving Beyond Radical Transparency To Trust
Ad tech vendors are vying to be crowned as the leader in transparency by any means necessary, regardless of the consequences for their clients or the industry. In truth, the transparency debate itself has become radicalized, with attention-grabbing headlines occasionally eclipsing appropriate change. It’s time to move past rhetoric. What the market needs is trust between publishers, advertisers, and technology providers–trust that can be achieved by reimagining programmatic business models.
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MediaPost Mediapsssst: Study Forecasts Robust Programmatic Growth This Year With Further Transparency Push
Major multinational marketers have continued to increase ad spend via programmatic channels, despite widely publicized concerns about brand safety and transparency, finds a new study from the World Federation of Advertisers.