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The Association of National Advertisers officially released its report that says that ad agencies get rebates from media companies that their clients are unaware of. The big companies that own the major media buying agencies questioned the report because it doesn’t name the agencies that receive rebates.
Read More Broadcasting Cable: Association of National Advertisers Report Says Agencies Get Rebates
Shady practices such as taking cash rebates as kickbacks from media owners and marking up the cost of ad space are pervasive in the $200bn (£137bn) US media buying market, according to a new report that is set to send shockwaves through the global advertising market.
Read More The Guardian: Report Sheds Light on Shady Practices in US Media Buying Market
The Association of National Advertisers this morning released findings of an extensive probe into the “transparency,” or lack thereof, of agency media-buying practices and said it found the practice of kickbacks or non-transparent media rebates to agencies to be “pervasive.”
Read More MediaPost: ANA Finds Agency Media Kickbacks ‘Pervasive,’ High-Level Execs Signed Off
Advertising agencies in the US have been systematically padding their profits by using non-transparent practices such as taking rebates from media companies and not disclosing them to clients, according to the Association of National Advertisers (ANA), which released the highly anticipated findings of an eight-month investigation into the sector on Tuesday.
An influential Madison Avenue trade organization unveiled an investigation that alleges kickbacks, unauthorized rebates and the undisclosed resale of ad inventory at higher prices could be “pervasive” in the arcane but important world of media buying.
An eight-month probe by a marketing trade group revealed that ad agencies in the U.S. are accepting rebates from media companies, said people familiar with the matter, findings likely to stoke concerns about transparency in the industry.
Read More Wall Street Journal: Probe Said to Find Rebates Lurking Behind U.S. Ad Deals
Several people who rightly chose to remain anonymous talked to The Wall Street Journal about the Association of National Advertisers’ eight-month probe of the relationships between ad agencies and their media partners. The piece just went live, and it is a mess.
The report is set to be made public early next week by the Association of National Advertisers, which includes companies such as Apple Inc., Wal-Mart Stores Inc. and General Motors Co., according to a person close to the investigation. Read More Bloomberg: Ad Firms Padded Profit at Client Expense
A new report slated to go public as soon as tomorrow is expected to find that agencies are collecting media rebates from vendors based on deals they make in the U.S., according to industry executives. The results are the product of an eight-month investigation by the ANA.
Read More Advertising Age: Industry Braces for ANA Report Expected to Reveal Rebate Collection
The Association of National Advertisers, whose members control $250 billion in ad spending, will release the results of a wide-ranging investigation into whether ad-buying agencies are pocketing undisclosed “rebates” from media companies, a source told The Post.
Read More New York Post: Madison Avenue Bracing for Results of ‘Kickback’ Probe