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Change is coming to the programmatic landscape. Agencies that don’t deliver complete cost transparency for their clients, either intentionally through high rebates or unintentionally by being ignorant of ad-network and platform-pricing models, will lose their clients’ trust and eventually their business over the next two years.
Read More MediaPost: Programmatic Transparency Or Bust: The Agency Road Map
We know that digital marketing is complex and sometimes confusing for brands. But we only perpetuate the appearance of complexity when two industry juggernauts offer different opinions on transparency guidelines for the advertising industry, especially at a time when technology — particularly in digital advertising — has pushed the transparency conversation to the fore.
Read More MediaPost: Transparency Struggles Come From A Misguided Model
Nearly all advertisers have some guarantee of transparency written into their agency contracts and smart advertisers have long known that transparency is essential to understanding what’s working, what isn’t, and how their organizations can improve their media spending.
Read More ACA: Transparency in Digital Advertising – More than a Buzzword