Agencies are still a step ahead of those advertisers trying to find out how they secretly profit from media budgets.

Advertisers thought they had caught up with agencies three years ago when rumors and accusations of suspect ad buying practices forced many to seek greater contractual assurances against the practice. As advertisers conclude audits of the deals brokered with agencies under those new contracts, it’s becoming apparent to some that not much has changed.

Read the full Digiday article here.