The lack of transparency in the world of online media—which has led some to describe today’s content landscape as the “Wild Wild West”—has long been an elephant in the room. But for brand marketers, 2018 is the year that it becomes the focal point of conversation.

At this year’s Consumer Electronics Show, I had the privilege of leading a panel featuring three power players on the brand side of content marketing: Bank of America svp of enterprise Lou Paskalis, Belkin CMO Kieran Hannon and Heineken head of media Ron Amram. For three professionals from vastly different verticals and backgrounds, they had a strikingly congruous focus.

Read the full Adweek article here.