The impact of calls for transparency in the digital advertising ecosystem has resulted in guidance for brands on how their data is used, how agencies work with platforms and being able to explain the technical side of programmatic and how it’s evolving.

In this article, part of a three-part series focusing on Unruly’s ‘Trust Talks’ that highlights the biggest trust and transparency issues in programmatic, Total Media, The Trade Desk, Omnicom and Neo Media World discuss how the buy-side is navigating the ever-changing digital advertising landscape.

Read the full Digiday article here.