The lucrative but sometimes opaque way media owners give rebates to agencies in exchange for larger media budgets may be legal in the U.K. when disclosed, but that hasn’t stopped them being blamed for advertising’s slump into a murky black box.

Nevertheless, there are some marketing execs, like a senior procurement director at a U.K. advertiser, who believe the controversial practice of rebates is an acceptable part of how they work with agencies as long as they understand the details. For the latest in our Confessions series, in which we exchange anonymity for candor, the procurement exec explained why advertisers must take a more pragmatic view on rebates.

Read the full Digiday article here.