The advertising industry’s reaction to a report critical of advertising and media agencies that the Association of National Advertisers (ANA) believes pad their compensation via non-transparent tactics continued with a testy waterfront exchange here. It’s a subject that won’t be going away soon.
Beet.TV was present for the contentious discussion sponsored by Rubicon Project and moderated by the company’s SVP of Marketplace Development, Jay Sears, that featured Nancy Hill, president of the American Association of Advertising Agencies, and outspoken Wall Street analyst Brian Wieser of Pivotal Research Group.
Read the full Huffington Post article here.