The Association of National Advertisers (ANA, the trade organization for Big Advertisers) recently released a report alleging, amongst other things, widespread “rebates” (e.g., kickbacks) being paid to media agencies without the knowledge of their clients. In general, the reported found “a fundamental disconnect in the advertising industry regarding the basic nature of the advertiser-agency relationship.”

Reaction to the report has been swift. Martin Sorrell, who is the de facto spokesman for Big Agencies, called the report “emotional and intemperate”. The AAAA (the trade organization for Big Agencies) decried the report as having “immense shortcomings.” And so on.

Read the full Huffington Post article here.