The fundamental issue which lies at the heart of the ANA’s recent Media Transparency Report is this: media agencies have failed to manage conflicts of interest which have arisen by virtue of their position in the media value chain.

From the media agency perspective, a conflict of interest arises when professional judgement or actions for a primary interest are influenced or corrupted by a secondary interest. In this instance, the primary interest is its client relationships and the secondary interest is the benefit it can derive for itself from its media supplier/technology vendor relationships.

Read the full LinkedIn post here.