At a time when the world seems more divisive than ever, a group of individuals from agencies, advertisers, the media, government and academia will meet next month to kick off what is expected to be a series of open forums tackling transparency and trust issues in the advertising industry. In an effort to symbolize its neutrality, the first meeting will take place at the United Nations in New York City.

Dubbed the Advertising Transparency & Trust Forum, the organizers describe themselves as an “ad hoc working group” that is explicitly non-partisan and its only goal is to discuss the current state of “trust systems” in the advertising world to see if better business practices can be developed.

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