The Association of National Advertisers this morning called on the 4A’s to “publicly clarify” its position on the ANA’s recent media-buying transparency recommendations, and to explicitly state whether it accepts or rejects the findings of an ANA-commissioned report, its recommendations and a template for media-buying contracts between clients and agencies.

The call, which came in the form of a statement from ANA CEO Bob Liodice, also invited members of the 4A’s board to meet with members of the ANA’s board at its upcoming Masters of Marketing conference to try and resolve the impasse.

Read the full MediaPost article here.