Advertisers should require their agencies to disclose “all potential conflicts of interest” and comply with thorough audits covering the agency, its parent company, affiliates and subsidiaries to ensure full transparency. That’s the core recommendation made as part of a series of “Guidelines for Achieving Media Transparency,” released today by the Association of National Advertisers.

The full report, which can be downloaded here, also calls for the creation of a new chief media officer role inside big marketing organizations to oversee and ensure full transparency from its agencies and the media supply chain.

Read the full MediaPost article here.