Blockchain consumed a disproportionate share of industry conversations in 2018, which may be one of the reasons it was also named the most overrated word of the year by ad execs surveyed by Advertiser Perceptions for MediaPost’s Research Intelligencer.

Full details of the findings, including predictions of 2019’s words or terms of the year, can be found in today’s edition of Research Intelligencer, which fielded the survey following the Association of National Advertisers’ release of its annual word/s of the year — “brand purpose” — in order to measure how the rest of the industry thinks, including ad agencies, and also to find out what words or terms have been given too much weight.

Read the full MediaPost DigitalNewsDaily article here.