T&T, which has participants from major advertisers and agencies, as well as key trade groups, believes this climate is harming longstanding relationships, slowing growth and profitability.

It is even affecting consumers/viewers, who are becoming increasingly concerned about the safety of their personal data and the trustworthiness of the content they consume. Until now, there has been no single point of reference for advertising and communications terms and clauses, which relate to and support productive transparency.

Read the full MediaPost DigitalNewsDaily article here.