I recently read the Association of National Advertisers report regarding the findings of non-transparent practices in the agency world. If I were an agency media person I would be worried, but maybe not for the reasons you might think. Fundamentally, the blame for this situation does not rest with the agencies (at least, not completely).

It should come as no surprise that agencies have these kinds of practices around rebates and credits in place. Every person who has ever worked in an agency environment knows this to be the case — it’s not much of a shock, although the press is treating it as such.

Read the full  MediaPost article here.