K2 Intelligence and Ebiquity — the two firms commissioned earlier this year by the National Association of Advertisers to examine the practices of media agencies — are now separately trying to turn that one-off project into ongoing revenue streams.

K2 has launched a Media Transparency Services practice, which was profiled in today’s Wall Street Journal. Ebquity, along with Firm Decisions and law firm Reed Smith, have begun a media agency contract management service.

Read the full MediaPost article here.