In March 2015, former Mediacom USA CEO Jon Mandel dropped a bomb at the Association of National Advertisers (ANA) conference, stating that media agencies and their holding companies were significantly involved in what, at best, could be described as “questionable” trading practices across all media.

As a result, the ANA commissioned K2, forensic investigators, and Ebiquity, one of the leading media auditors, to investigate. The report that the ANA released was, depending on whether you are an advertiser or an agency representative, either a seismic event that exposed many of the unsavory things long rumored — or it was a toothless report full of unfounded and anonymous falsehoods.

Read the full MediaPost OnlineSPIN article here.