I am not an expert digital advertising technologist by any stretch of the imagination, but I follow closely what happens in digital ad and marketing tech, since it’s having such a profound effect on every aspect of our business. Which is why the New York Interactive Advertising Exchange (NYIAX) interests me.

Last summer, NYIAX hit the PR circuit with its launch as a NASDAQ-supported trading platform for all forms of (digital) advertising, trading media space futures. This means that media buying is following the path of other traded commodities, from sugar to oil to wheat (and soon, probably, weed). It is open to advertisers, their agencies and publishers.

Read the full MediaPost MediaInsider commentary here.