After a few months of relative quiet, the issue of transparency is once again rearing its ugly head, thanks to a recent report by the Association of National Advertisers (ANA) titled “An Independent Study of Media Transparency in the U.S. Advertising Industry.”

Not surprisingly, the report has generated a lot of noise in the industry, and advertisers are once again up in arms about what they perceive to be shady, if not outright illegitimate business practices on the part of agencies.

Read the full MediaPost article here.