If you were in Miami last week attending the #ANAAFM (ANA’s Financial Management Conference), you may be forgiven for thinking about your retirement. Not only because you were on the beach, but because you might wonder what hits first: the end of this industry as we know it or your retirement. Most folks clearly bet that it is the latter. Otherwise, attendees should have been kicking and screaming to a) get the agencies to change their model, b) the ANA to insist on the end of principal deals in its template contracts and c) the 4As to simply demand fair pay vs. insist on hidden compensation.

If you have not read Jack Neff’s excellent article in AdAge triggered by a McKinsey report (led by Sarah Armstrong) on the sorry state of our industry, you should: The title should NOT encourage you to continue to ignore the issue that is at the root of the transparency debate: “McKinsey: Not much has changed three years after media rebate uproar (subscription required).”

Read the full More About Advertising article here.