Digital media companies prey upon the misinterpretation of services and outcomes between advertisers and the agencies that get their ads where they need to be. In particular, the lack of technical knowledge possessed AND transferred between all parties mainly benefits digital media companies that keep serving ads on their large-scale content farms.

The worlds of advertising, agency life, and digital media are all assessing their level of implication in the Association of National Advertisers report on media transparency, which was released this past week. The findings don’t necessarily hold any party in the process of multinational brands spending their money in a positive light. Instead, the report by K2 Intelligence has demonstrated a purposeful disconnect between all of the parties that are in the ad buying chain.

Read the full Motherboard article here.