Media agency involvement in the Australian Association of National Advertisers is preventing the organisation from taking as firm a stance on media transparency as its overseas counterparts, a senior figure in the marketing industry has claimed.

The accusation of conflict of interest within the AANA came from Trinity P3 boss Darren Woolley who told Mumbrella he has withdrawn his strategic support for the organisation after it rebuffed a number of transparency initiatives he proposed.

Read the full Mumbrella article here.