Few would argue that the digital ads industry isn’t broken. We’ve come to accept ads as a punishment for using free services, but they’re invasive, annoying, and creepy; they collect too much information, and they can contain malware.

Even the companies running ads on their services know users hate them. Just watch a few videos on YouTube, and you’ll eventually get a message box that encourages you to subscribe to the network’s paid service to get rid of ads.

Read the full PC Magazine article here.