Numerous non-transparent business practices, including cash rebates to media agencies, were found to be pervasive in a sample of the U.S. media ad-buying ecosystem, according to a study commissioned by the ANA (Association of National Advertisers).

‘Advertisers and their agencies are lacking ‘full disclosure’ as the cornerstone principle of their media management practices,’ said Bob Liodice, president and CEO of the ANA. ‘Such disclosure is absolutely essential if they are to build trust as the foundation of their relationships with their long-term business partners.’

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