Thousands of 30-minute conference speeches about marketing and media will take place this year, but Procter & Gamble chief brand officer Marc Pritchard has already delivered the most important speech of the year.
Speaking last month at the Interactive Advertising Bureau’s Annual Leadership Meeting, Pritchard talked with disarming honesty about how his company had operated under the “delusional” mindset that digital marketing was somehow different and therefore separate from the more standardised reporting of traditional media.
Read the full Australian Business Review article here.