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The Drum: US advertisers want Facebook metrics to be audited, but is this likely to have any effect?

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The Association of National Advertisers (ANA) used Advertising Week New York as a platform to voice brands’ dissatisfaction over this month’s furore over Facebook’s admission that it had over-reported video measurements.


In a statement issued by the trade body, ANA chief executive Bob Liodice, said: “While ANA recognizes [sic] that ‘mistakes do happen,’ we also recognize [sic] that Facebook has not yet achieved the level of measurement transparency that marketers need and require.”

Read the full Drum article here.

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