The Association of National Advertisers (ANA) used Advertising Week New York as a platform to voice brands’ dissatisfaction over this month’s furore over Facebook’s admission that it had over-reported video measurements.
In a statement issued by the trade body, ANA chief executive Bob Liodice, said: “While ANA recognizes [sic] that ‘mistakes do happen,’ we also recognize [sic] that Facebook has not yet achieved the level of measurement transparency that marketers need and require.”
Read the full Drum article here.