TOKYO: Dentsu, the leading Japanese agency, has admitted to “inappropriate operations” in some digital media trading carried out for clients, with initial reports suggesting that as many as 100 could be affected, including car giant Toyota.

According to a report by Mumbrella Asia, citing sources close to the matter, there have been 106 incidences of irregularities in digital media pricing – for which read overcharging – over a three-year period, all involving DASL, Dentsu’s performance marketing business.

Read the full WARC article here.