The Association of National Advertisers has recommended advertisers make substantial changes to their relationships with advertising agencies, after an ANA probe found that rebates and other nontransparent practices are “pervasive” in the U.S.

The ANA partnered with marketing compliance specialist Ebiquity/FirmDecisions to publish a framework advertisers can use to help address the issues raised by the ANA’s initial probe, and to help “restore trust” between advertisers and agencies.

Read the full Wall Street Journal article here.