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AdExchanger: P&G’s Pritchard: ‘We Don’t Want To Waste Time And Money On A Crappy Media Supply Chain’


P&G isn’t going to give digital a free pass anymore.

Its agencies, ad tech partners and publishers must enable viewability and third-party measurement and root out fraud. Contracts must be transparent.

And if they don’t? P&G will pull media spend. According to its 2016 financial report, P&G spent $7.2 billion on advertising last year.

Read the full AdExchanger article here.