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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

Read More MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

Read More Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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A new report by media strategy firm Ebiquity has found that Australian advertisers can get as little as 40 cents of actual media for every dollar they spend.

Read More B&T Magazine: Ebiquity Report: Aussie Advertisers Getting As Little As 40 Cents Of Media For Every $1 Spent

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

Read More More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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The Star Online: ‘Landmark’ changes to advertising world

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VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.

Read More The Star Online: ‘Landmark’ changes to advertising world

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MediaPost: Media Trading Transparency: Where There’s Smoke…

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In March 2015, former Mediacom USA CEO Jon Mandel dropped a bomb at the Association of National Advertisers (ANA) conference, stating that media agencies and their holding companies were significantly involved in what, at best, could be described as “questionable” trading practices across all media.

Read More MediaPost: Media Trading Transparency: Where There’s Smoke…

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MediaPost: Gotlieb Slams ANA Report On Transparency

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Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business.

Read More MediaPost: Gotlieb Slams ANA Report On Transparency

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The Australian Business Review: New code of conduct for marketing industry

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Advertisers and agencies have been told to follow much stricter rules when entering into contracts under a new landmark code of conduct designed to restore market confidence in a sector hit by a series of scandals.

Read More The Australian Business Review: New code of conduct for marketing industry

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The Australian Business Review: Aegis Dentsu hit by overchargingclaims in Japan

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Dentsu Aegis’ local operation has sought to distance itself from the scandal engulfing its Japanese parent company as 200,000 digital transactions are investigated for evidence of overcharging clients.

Read More The Australian Business Review: Aegis Dentsu hit by overchargingclaims in Japan

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AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations

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A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy.

Read More AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations