Don’t feel like googling it? We’ve done it for you for your browsing pleasure. Did we miss one? Submit here
Programmatic trading is entering a new era.
Marketers are increasingly taking media buying in-house as changes in privacy laws, growing suspicions about just how much spend goes toward working media and Big Tech’s dominance puts pressure on the legacy business models of network media agencies.
Read More Adweek: Media Agencies Are Rethinking Their Supply Chain to Combat In-Housing
The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.
Read More ANA: Trust and Transparency in Media and Marketing
Steve Parker, Jr., co-founder and CEO of digital agency Levelwing, enlisted the aid of Frank Abagnale, best known as the former con man whose misadventures inspired the film Catch Me If You Can, to spread the word about the seriousness of ad fraud.
Frank Abagnale, the reformed con-man played by Leonardo DiCaprio in the movie “Catch Me If You Can,” has spent the past 43 years teaching FBI agents how to spot fraud, among them his own son and those currently investigating ad agency practices in the U.S.
Read More Ad Age: Reformed Con Man Turned FBI Advisor Believes Greed will Get Ad Crooks Caught
The concept of an agency trading desk as a central hub within a holding group network, where media buyers can source audiences using ad tech, is a little over a decade old and a term that has fallen out of favor in more recent years.
Much of the discussion regarding transparent media buying has painted the leading network agencies as the bad guys for not disclosing or passing along rebates, hiding programmatic fees and commission, and disagreements regarding data and tech ownership.
Read More The Drum: Transparent Media: Is It Time For Advertisers To Take Back Control?
It’s been said that sunlight is the best disinfectant, which is true, especially in advertising where clients are holding ad agencies’ feet to the fire, demanding clarity and transparency in the business arrangements between them.
Read More Adweek: 4 Ways Agencies Can Be More Transparent in Their Advertising
The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.
Read More ANA: Media Buying 2018 — Transparency at a Crossroads
Digital marketers must use digital technology to solve the measurement problem they created.
Read More Forbes: Government Oversight Won’t Make Marketing More Accountable
ID Comms, a media and advertising consultant, recently released its 2018 Media Transparency Report. While the Report indicates that the advertising industry is hopeful that trust and transparency may improve down the road, it paints a rather bleak view of the current state of affairs.
Read More ReedSmith: ID Comms Releases Latest Report on Media Transparency