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The Drum: ANA Reveals 12-point Growth Plan For Marketers in Hopes of Spurring Industry Growth

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Bob Liodice, chief executive of the ANA, opened the organization’s annual Masters of Marketing conference in Orlando with a speech that detailed a 12-point growth plan it has put together to spur growth in the industry.

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Marketing Week: ‘Marketer of the Year’ Marc Pritchard On His Quest For Transparency

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Looking back over 2017 so far it is hard to think of a marketer that has made as big an impact as Procter & Gamble’s marketing chief Marc Pritchard. Since making his already seminal marketing speech on media transparency in January, he has galvanised the digital media industry to change by forcing Google and Facebook to listen to the demands of marketers.

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LinkedIn Pulse: Response to Mark Ritson: Are Media Agencies Damned?

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I’m writing this on Pulse because there simply wasn’t room to add the depth of comment under Mark’s post on LinkedIn, which itself is a link to his Marketing Week column. He asked for my thoughts, here they are.

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Marketing Week: Mark Ritson: Media Buying’s Deadly Sins – And Why Agencies Are Too Late To Save Their Souls

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Last week saw the great and the good of the advertising world trundle to New York City for Advertising Week – four days of talks, events, awards and general navel-gazing. If you have been to any advertising event you can imagine how it generally went down: the usual ongoing orgy of ‘disruptive digital purpose’ and ‘purpose-driven digital disruption’, and of course the big keynote on ‘the digital disruption of purpose’. Take your pick.

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Digiday: In China, Platforms Are Cutting Out Media-buying Agencies

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If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother to pay a middleman to buy media? Also, brands now have more campaign management service options like vendors and consulting firms, aside from their media shops.

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Advertising Age: Invisible Hand Behind WPP Wednesday: Transparency

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Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.

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Digiday: Consulting Firms Muscle in on Media Planning in Transparency Fallout

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Management consultancies are turning the trust problem between advertisers and their media agencies into an opportunity to muscle in on the number of budgets increasingly prioritizing planning over buying.

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MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

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Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

Read More MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues