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Digiday: In China, Platforms Are Cutting Out Media-buying Agencies

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If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother to pay a middleman to buy media? Also, brands now have more campaign management service options like vendors and consulting firms, aside from their media shops.

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Advertising Age: Invisible Hand Behind WPP Wednesday: Transparency

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Call it WPP Wednesday: Surprisingly weak second-quarter earnings and dour forecasts by the giant agency holding company sent its stock plummeting 12%, pulling other holding companies down 3-7%.

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Digiday: Consulting Firms Muscle in on Media Planning in Transparency Fallout

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Management consultancies are turning the trust problem between advertisers and their media agencies into an opportunity to muscle in on the number of budgets increasingly prioritizing planning over buying.

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MediaPost MediaDailyNews: Only Two-Fifths Of Ad Execs Say Their Agencies Don’t Take Kickbacks

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Nearly one in five ad executives acknowledge that ad agencies now take payments directly from their media suppliers to offset downward compensation pressure from clients, according to results of a survey of advertisers and agencies conducted by Advertiser Perceptions for MediaPost.

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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

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MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

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Digital News Daily Editor Tobi Elkin wrote an article earlier this week asking if anything has changed in the marketing/ad world since the release of the Association of National Advertisers (ANA)’s Media Transparency Report about a year ago.

Read More MediaPost MediaInsider: Has Anything Changed Since ANA’s Report On Media Transparency? Why, Yes!

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Campaign: The 7 ‘T’s of Change Shaking Up Media

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It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency and, rather than gather dust, there has already been real impact:

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MediaPost: Report Finds Trust Lacking In Media Agency-Client Relationships

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A new report from media consultant ID Comms finds that media shops continue to be regarded with “suspicion” by advertisers, a number of which believe that non-transparent incomes, such as the profit from reselling media to clients, makes it harder to use fees and other contract terms to properly incentivize agencies.

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Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

Read More Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’