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MediaPost’s MediaDailyNews: Ad-Tech Firms To Form Open-Source Initiative To Address Transparency Issues

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In the coming weeks, a group of ad-tech firms, including AppNexus, Facebook, PubMatic, and Rubicon Project, will launch an open-source initiative that seeks to address many of the challenges surrounding transparency in programmatic media.

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AdExchanger: ANA Details The Supply Chain Fees That Agencies Try To Hide

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The Association of National Advertisers’ (ANA) inquisition against nontransparent programmatic media buying rages on.

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The Wall Street Journal: The Rise of Transparent Digital Ad Buying

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As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach.

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MediaPost MediaDailyNews: Transparency Impacts Agency Comps: Omnicom ‘Exclusions’ Drag Entire Sector

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The Big 5 agency holding companies grew 1.7% during the first quarter, marking a “deceleration” from “+4%” rates of growth in recent prior years, according to a top Wall Street analyst tracking Madison Avenue stocks.

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Business Insider: The Guardian is Suing Ad Tech Company Rubicon Project

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The Guardian is preparing to file a lawsuit against ad tech company Rubicon Project, alleging the ad tech vendor did not disclose fees it levied on advertisers looking to buy the newspaper’s online ad inventory, sources told Business Insider.

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AdNews: Tackling Transparency: AdNews is Launching a Transparency Conference

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Transparency is the most pressing issue facing marketers today. It’s been rearing its head like a two-horned beast. On one side are the thorny issues that are thought to exist between media agencies and their clients, and on the other, the troubled digital landscape where words such as ad fraud, misreporting and brand safety have entered into the daily conversation between brand, media owners and agencies.

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Automotive News: Honda Split With Media-Buying Agency Over Lack of Trust, Report Says

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When Honda Motor Co.’s U.S. operation said it was awarding media-buying duties to RPA in January, the company cited its desire “to return to a more consolidated structure” for its media, social and content creation as a reason for the move.

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Independent.ie: Steve Dempsey: The scramble for Standards in Digital Advertising

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The ISBA, or the Incorporated Society of British Advertisers, bills itself as the voice of advertisers in the UK. And it’s a voice that sounded pretty tetchy this week at a gathering in London.

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Campaign: Agencies Should Worry as ISBA Gets Serious About ‘Vicious Circle of Mistrust’

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There was a new-found focus and sense of urgency at this annual gathering, organised by the trade body of Britain’s leading advertisers at a sober, new venue, the Hilton London Metropole in Edgware Road (in contrast to previous ISBA conferences at The Oval cricket ground).

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The Australian: Corrupt Digital Media Supply Chain in Spotlight

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Frightening. That’s how the chief executive of the peak US trade body, American National Advertisers (ANA), described the murky, fraudulent waters of the booming digital advertising market last week in Orlando, Florida.

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