The phrase ‘radical transparency’ seems easy enough to understand in a nutshell, right? Stay open with your consumers, be honest about company flaws and hold your brand accountable for wrongdoings or miscommunications.

In many ways, experienced PRs already embrace these values and have seen the benefits of fostering open and conscious relationships with various stakeholders. However, the PR industry has also been built on the premise that the brand is never wrong (at least not as far as the public can tell) – and herein lies the contradictory rub.

Read the full Drum article here.