Scott Moorhead, the former head of digital trading at Havas Media Group, has launched a media consultancy to “deal with the lack of trust” between advertisers and agencies.
Category: General News Response
MediaPost: Gotlieb Slams ANA Report On Transparency
Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business.
Read More MediaPost: Gotlieb Slams ANA Report On Transparency
Digiday: McDonald’s will start auditing its media contracts
McDonald’s is hiring auditors to take a thorough look at its nearly $1 billion advertising business, probing into troubling media practices like rebates revealed in the Association of National Advertising’s transparency report.
Read More Digiday: McDonald’s will start auditing its media contracts
MediaPost: Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
In the months since media-buying “transparency” has become a flashpoint between advertisers and agencies, half of all clients say there has been no communication with their agencies over the subject. Among the half that have discussed the issue, clients have initiated those conversations by a margin of two-to-one of their agencies.
Read More MediaPost: Auditor Finds Only Half Of Clients Have Discussed Transparency With Agency
The Street: Update: Video Ad Snafu May Return to Haunt Facebook
Facebook‘s (FB) video advertising debacle, in which it overestimated the average viewing time for its video ads, will not lead to a massive refund to advertisers since it delivered on what it was contractually obligated to do.
Read More The Street: Update: Video Ad Snafu May Return to Haunt Facebook
The Drum: Media agencies’ reaction to Facebook’s latest transparency overtures
Facebook has pivoted its ad server Atlas (which it bought for hundreds of millions from Microsoft in 2013) to be used as a measurement tool, a development which emerged amid much controversy for the social network. In the first of a two-part series, The Drum probed some of the industry’s largest media spenders to gauge their reaction.
Read More The Drum: Media agencies’ reaction to Facebook’s latest transparency overtures
Marketing Week: Marketers still have ‘their heads in the sand’ around agency rebates, claims RBS Group CMO
It is a “surprise” the practice of agency rebates isn’t a bigger issue, according to David Wheldon, CMO of the RBS Group.
Digiday: With focus on transparency, barter agencies get more scrutiny
The recent focus on transparency in how agencies handle clients’ media budgets has led to further scrutiny of the opaque practices of so-called barter agencies, set up by holding companies to exchange extra goods for media space. The two Association of National Advertisers’ agency transparency reports mention the practice nearly 50 times.
Read More Digiday: With focus on transparency, barter agencies get more scrutiny
The New York Times: The Online Video View: We Can Count It, but Can We Count on It?
ONE OF THE great promises of online videos was the potential to measure precisely how effective they were: Audiences reported not through inexact ratings and surveys but directly, down to the person and the millisecond he or she spent watching.
Read More The New York Times: The Online Video View: We Can Count It, but Can We Count on It?
Independent.ie: Online advertising: lots of promises, but not so much delivery
Some pretty big promises were made about digital advertising. There’d be more data and more transparency, they said. The performance of online ads can be tracked and optimised in real time, they said. Return on investment would be clear, they said. The internet doesn’t make mistakes, they said.
Read More Independent.ie: Online advertising: lots of promises, but not so much delivery