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Category: K2 Report

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ANA: Trust and Transparency in Media and Marketing

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The 2016 ANA report on media transparency was a welcome and long-overdue wake-up call for the global advertiser community. By highlighting the existence of nontransparent trading practices in the U.S. media market — by most measures the largest and most sophisticated in the world — the report focused many national and global advertisers’ attention on the issue of transparency in media. It was the first stepping stone on the journey to more transparent media trading.

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Ad Age: The Hidden Truth About Media Rebates: Agencies Are Paying Settlements, But They’Re Not Being Disclosed

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The general counsel of the Association of National Advertisers says there have been settlements stemming from audits of media agency contracts. The CEO of the 4A’s, the leading U.S. agency organization, says nearly a hundred audits have taken place, but agencies have yet to give any money back.

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Campaign: FBI Subpoenas Louis Vuitton Owner LVMH in US Media Buying Probe

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The US Federal Bureau of Investigation has issued a subpoena to French luxury group LVMH as part of its probe into media buying transparency in the US, Campaign has learned.

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ANA: Media Buying 2018 — Transparency at a Crossroads

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The transparency debate and distrust between advertisers and media buying agencies has been a topic in C-suites since Jon Mandel’s 2015 speech at the Association of National Advertisers’ (ANA) annual media conference, yet ANA’s work on transparency dates back to at least 2011. Interest took a new, unprecedented turn on October 10, 2018 when the ANA notified its members that the U.S. Federal Bureau of Investigation (FBI) asked the ANA to inform its members about the investigation and to ask its members to consider cooperating with the FBI investigation if they believed they might have been defrauded by their agencies.

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Digiday: Why The FBI Is Investigating Media Buying Practices

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The feds are getting ready to come knocking. On Oct. 10, the Association of National Advertising sent a letter to its members sharing that the Federal Bureau of Investigation had contacted the ANA’s outside counsel Reed Smith LLP about assisting with its investigation into U.S. media buying practices. The Wall Street Journal first reported the investigation on Sept. 27. The ANA’s letter, signed by ANA CEO Bob Liodice, suggested next steps its members can take such as consulting with Reed Smith. Here’s what it’s all about:

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Adweek: ANA Letter Suggests Members Cooperate With FBI’s Criminal Investigation Into Media Buying Practices

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Today the Association of National Advertisers (ANA) released a letter to its primary members this morning confirming that the FBI has reached out seeking assistance in its ongoing investigation into potentially illegal media buying practices within the ad industry.

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The Wall Street Journal: FBI Seeks Help from Advertising Trade Group in Media-Buying Probe

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The Association of National Advertisers said the Federal Bureau of Investigation is probing media buying in the advertising industry and has requested help from the trade group and its members, confirming an earlier report in the Wall Street Journal.

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Campaign: ANA Calls For Audits Amid FBI Media Buying Probe

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The Association of National Advertisers (ANA) is assisting the FBI with its investigation into media buying practices, the organization has confirmed. Members have been notified and are urged to review their media buying history and contracts.

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MediaPost: FBI Seeks Help Identifying Advertisers That May Be Victims Of Fraud

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The Federal Bureau of Investigation has reached out to the ANA seeking its help — and that of its membership — with an investigation the Bureau and the U.S. Attorney’s Office for the Southern District of New York are conducting into potentially fraudulent media-buying practices.

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Adweek: New Study Reveals That 40% of Marketers Distrust Their Media Agency Partners

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Two years after the Association of National Advertisers dropped a report revealing pervasive transparency issues among media agencies and their clients, the level of trust marketers have in their relationships with media partners dropped 11 percent, according to a biyearly ID Comms 2018 Global Media Transparency Report.

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