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The Wall Street Journal: The Rise of Transparent Digital Ad Buying

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As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach.

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

Read More More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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The Star Online: ‘Landmark’ changes to advertising world

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VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.

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Lexology: Good riddance 2016-will ad agency execs sleep better in 2017?

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2016 was an usually tough year for U.S. advertising agency executives. The list of things keeping them awake at night include shrinking margins, restless clients and a changing marketplace that seems to be moving away from historically reliable sources of revenue. Arguably, the biggest cause of those restless nights were the ripple effects of the bombshell 2016 Report published by the Association of National Advertisers (ANA). The Report included the results of an eight-month investigation that found certain agencies had exploited clients through nontransparent, and potentially fraudulent business practices.

Read More Lexology: Good riddance 2016-will ad agency execs sleep better in 2017?

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The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials

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The U.S. Justice Department is investigating whether advertising agencies inappropriately steered business for producing commercials to their in-house units over independent firms by rigging the bidding process for those contracts, according to people familiar with the matter.

Read More The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials

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Campaign US: Latest Agency Bid-rigging Scandal Centers On In-house Production

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Ad agencies may have been funneling work to their in-house production units by pressuring independent production companies to bow out of contract bids, the Wall Street Journal reported Tuesday. The US Department of Justice is investigating the allegations, which, if true, would be violations of American antitrust law.

Read More Campaign US: Latest Agency Bid-rigging Scandal Centers On In-house Production

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MediaPost: Media Trading Transparency: Where There’s Smoke…

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In March 2015, former Mediacom USA CEO Jon Mandel dropped a bomb at the Association of National Advertisers (ANA) conference, stating that media agencies and their holding companies were significantly involved in what, at best, could be described as “questionable” trading practices across all media.

Read More MediaPost: Media Trading Transparency: Where There’s Smoke…

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MediaPost: Gotlieb Slams ANA Report On Transparency

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Ad industry titan Irwin Gotlieb, global chairman of GroupM, on Thursday blasted the ANA’s report on agency transparency released earlier this year as an attempt by “auditors” and “forensic investigation firms” to drum up business.

Read More MediaPost: Gotlieb Slams ANA Report On Transparency

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The Australian Business Review: New code of conduct for marketing industry

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Advertisers and agencies have been told to follow much stricter rules when entering into contracts under a new landmark code of conduct designed to restore market confidence in a sector hit by a series of scandals.

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Digiday: MasterCard’s head of media: ‘It’s hard for us to pay agencies fairly when they’re making money on the side’

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In the wake of the Association of National Advertisers much-publicized report about agency media-buying practices in the U.S. this summer, marketers seem to finally be waking up to the issue of transparency. Several brands — including J.P. Morgan Chase, General Electric and Sears — are reportedly halting media budgets and conducting outside audits, as reported by Business Insider and the Wall Street Journal.

Read More Digiday: MasterCard’s head of media: ‘It’s hard for us to pay agencies fairly when they’re making money on the side’