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MediaPost Digital News Daily: One Year Later: How ANA Members Are Addressing Media Transparency Issues

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One year ago, the ANA (Association of National Advertisers) released two landmark reports on the critical issue of transparency in the digital media ecosystem. The first report, “An Independent Study of Media Transparency in the U.S. Advertising Industry,” revealed a wide range of non-transparent business practices. The second, which the ANA did in conjunction with Ebiquity/FirmDecisions, was called “Media Transparency: Prescriptions, Principles, and Processes for Marketers” and provided advertisers with a set of recommendations to address the issues identified in the first report.

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MediaPost: Has Anything Changed A Year After ANA’s Report On Media Transparency?

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It’s been slightly over a year since the Association of National Advertisers (ANA) released its report with K2 Intelligence on the state of media transparency in the U.S. ad industry.

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Campaign: The 7 ‘T’s of Change Shaking Up Media

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It’s been 12-months since the US Association of National Advertisers produced its landmark report on media transparency and, rather than gather dust, there has already been real impact:

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Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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A year later, group EVP for the ANA reflects on the effect that the K2 Intelligence study has had on marketers and their agencies.

Read More Campaign US: The Biggest Takeaway From the ANA’s Media Transparency Report ‘is indeed happening’

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ReedSmith – Adlaw by Request: [Happy] Anniversary

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A year ago today (June 7, 2016), K2 Intelligence released an Association of National Advertisers’ commissioned study entitled, An Independent Study of Media Transparency in the U.S. Advertising Industry. The painstakingly-researched and detailed report identified numerous non-transparent business practices that were alleged to be pervasive in the U.S. media ad buying ecosystem. Reminiscent of the Barbarians at the Gate and the Big Short, the findings sent shock waves throughout the industry by suggesting a fundamental disconnect between advertisers and their media agencies. The report disclosed that long-standing rumors of complicated schemes to hide and divert rebates and other incentives were well-founded and that media agencies were not necessarily acting in the best interests of their clients by, among other things, wrongfully retaining rebates and other incentives given to them by media platforms/publishers that were rightfully the property of the advertisers. Some headlines read “…CEO Alleges Widespread U.S. Agency Kickbacks” and “Kickbacks. Yes. They’re Real.”

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The Wall Street Journal: The Rise of Transparent Digital Ad Buying

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As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach.

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More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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In this week’s #mediasnack Tom chats to Bob Liodice, CEO of the US Association of National Advertisers about the decision to launch its media transparency investigations last year and what has changed as a result.

Read More More About Advertising: ID Comms Exclusive: Tom Denford and ANA CEO Bob Liodice on Media Transparency

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The Star Online: ‘Landmark’ changes to advertising world

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VERY rarely does any speech at a conference shake the tech, marketing and media worlds simultaneously. But two weeks ago, the chief marketing officer of the world’s largest global advertiser did exactly that.

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Lexology: Good riddance 2016-will ad agency execs sleep better in 2017?

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2016 was an usually tough year for U.S. advertising agency executives. The list of things keeping them awake at night include shrinking margins, restless clients and a changing marketplace that seems to be moving away from historically reliable sources of revenue. Arguably, the biggest cause of those restless nights were the ripple effects of the bombshell 2016 Report published by the Association of National Advertisers (ANA). The Report included the results of an eight-month investigation that found certain agencies had exploited clients through nontransparent, and potentially fraudulent business practices.

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The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials

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The U.S. Justice Department is investigating whether advertising agencies inappropriately steered business for producing commercials to their in-house units over independent firms by rigging the bidding process for those contracts, according to people familiar with the matter.

Read More The Wall Street Journal: Ad Agencies Probed Over Contracts to Produce Commercials