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J.P. Morgan Chase Chief Marketing Officer Kristin Lemkau joined a meeting in May of some 25 marketing executives at Manhattan’s Millennium Broadway Hotel to hear a confidential presentation on the disturbing state of the advertising business.
Read More The Wall Street Journal: Big Marketers Launch Audits of Their Ad Buyers
A key finding in the work the Association of National Advertisers, or ANA, has been doing on the media transparency issue over the past two years is that the contracts between marketers and their media agencies are at the very heart of the controversy.
Read More AdAge: Op-Ed: Advertisers Are Overmatched in Agency Contract Negotiations
When Dentsu Inc. proactively informed longtime client Toyota of “irregularities” related to some digital media business transactions this week, the Association of National Advertisers applauded.
Read More AdAge: ANA Applauds Dentsu, Calls Major Marketers’ Audits ‘Appropriate’
Agencies that don’t comply with the American Association of Advertising Agencies’ (4As) Transparency Guiding Principles of Conduct (TGPC) will risk losing their memberships.
Read More AdExchanger: The 4As Is Cracking Down On Transparency, On Its Own Terms
In an effort to put more teeth into its so-called media “transparency” initiatives, the 4As today called on its members to put the association’s principles into practice, not just treat them as recommendations for best practices. Additionally, the 4As unveiled plans to conduct a series of member meetings to discuss how to put the principles into practice.
In June, the Association of National Advertisers (ANA) dropped a bombshell report that shined a light on the darker underbelly of media trading. The same report delivered some truths about sketchy ad tech deals, showing how some ad tech firms have contributed to the rebate issue, non-transparent practices in general and the “black-box” deals.
Read More Digiday: Confessions of an ad tech veteran: ‘Publishers need to audit their exchanges’
Guidelines published by the Association of National Advertisers (ANA) in the States last month sent heads spinning across the industry in their recommendation that brands hire a chief media officer to police transparency and ensure media accountability. But isn’t this what the media agency is supposed to do? Do brands really need this role, and why?
Jon Mandel has been described as the most hated man in advertising. In March 2015, the former CEO of the WPP-owned media agency Mediacom in the US, made a blistering address to a conference organised by the Association of National Advertisers (ANA) in Florida.
Read More Independent.ie: John McGee: Clients must wake up to the real value of advertising
I don’t look for much clarity to emerge when — or if — the ANA board meets with the 4A’s board to discuss media-transparency issues. After the ad-agency trade group rejected the marketer trade group’s guidelines created by consulting firm Ebiquity, the ANA invited the 4A’s to a discussion at the ANA Masters of Marketing Conference in Orlando, Fla., this year.
Read More AdAge: New 4A’s Chief Must Let Advertisers Follow the Money
The Association of National Advertisers (ANA) dropped a bombshell in June when it released a report about transparency and media buying practices in the digital advertising landscape.
Read More AdExchanger: ANA Report Aftermath: (Re)Building Trust And Transparency