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MarketingDive: P&G’s Marc Pritchard on Where Digital Marketing is Headed Now That There’s More Transparency


In an exclusive interview, the chief brand officer envisions a not-too-distant future where one-to-one marketing and brands using their voice for good are commonplace.

While Marc Pritchard’s demands earlier this year for a cleaner digital media ecosystem continue to reverberate through the industry, the executive is already looking ahead to what else needs improvement and is even excited about a few bright spots on the horizon.

Read the full MarketingDive article here.