< Back Home

MediaPost: ANA Finds Agency Media Kickbacks ‘Pervasive,’ High-Level Execs Signed Off

media-post-logo_resized2

The Association of National Advertisers this morning released findings of an extensive probe into the “transparency,” or lack thereof, of agency media-buying practices and said it found the practice of kickbacks or non-transparent media rebates to agencies to be “pervasive.”

Read More MediaPost: ANA Finds Agency Media Kickbacks ‘Pervasive,’ High-Level Execs Signed Off

< Back Home

Business Insider: Bombshell Report Claims US Ad Agencies Unethically Pad their Profits with Secret Rebate Schemes

gbu-28-b-drop-f-15e-2_resized

Advertising agencies in the US have been systematically padding their profits by using non-transparent practices such as taking rebates from media companies and not disclosing them to clients, according to the Association of National Advertisers (ANA), which released the highly anticipated findings of an eight-month investigation into the sector on Tuesday.

Read More Business Insider: Bombshell Report Claims US Ad Agencies Unethically Pad their Profits with Secret Rebate Schemes

< Back Home

Variety: Madison Avenue Kickbacks? Trade Group Alleges ‘Pervasive’ Media-Buying Malfeasance

tv-ad-sales-upfronts_resized

An influential Madison Avenue trade organization unveiled an investigation that alleges kickbacks, unauthorized rebates and the undisclosed resale of ad inventory at higher prices could be “pervasive” in the arcane but important world of media buying.

Read More Variety: Madison Avenue Kickbacks? Trade Group Alleges ‘Pervasive’ Media-Buying Malfeasance

< Back Home

MediaVillage: The State of the Ad Biz – A Mess of Our Own Making

whirlwind_resized

The ad business is generally accepted as being in a hole. A large part of the industry is not trusted by those who pay for it and whose interests it exists to serve. Digital advertising is generally so poor that consumers go out of their way to avoid it. So-called precision targeting starts to get close to an invasion of privacy. Fingers are being pointed, mud is being slung. How on earth did we get into this mess?

Read More MediaVillage: The State of the Ad Biz – A Mess of Our Own Making

< Back Home

Wall Street Journal: Publicis CEO Calls ANA’s Pending Report ‘Unfair’

maurice-levy_resized

Maurice Levy, chief executive officer of Publicis Groupe SA, called the Association of National Advertisers’ pending study on transparency in the ad business “unfair and an unwarranted attack on the entire industry.”

Read More Wall Street Journal: Publicis CEO Calls ANA’s Pending Report ‘Unfair’

< Back Home

Wall Street Journal: Probe Said to Find Rebates Lurking Behind U.S. Ad Deals

Magnifying glass over money

An eight-month probe by a marketing trade group revealed that ad agencies in the U.S. are accepting rebates from media companies, said people familiar with the matter, findings likely to stoke concerns about transparency in the industry.

Read More Wall Street Journal: Probe Said to Find Rebates Lurking Behind U.S. Ad Deals

< Back Home

Adweek: Forthcoming ANA Report Claims Agencies and Media Partners Make All the Best Kickback Deals

Bribe

Several people who rightly chose to remain anonymous talked to The Wall Street Journal about the Association of National Advertisers’ eight-month probe of the relationships between ad agencies and their media partners. The piece just went live, and it is a mess.

Read More Adweek: Forthcoming ANA Report Claims Agencies and Media Partners Make All the Best Kickback Deals

< Back Home

Bloomberg: Ad Firms Padded Profit at Client Expense

The report is set to be made public early next week by the Association of National Advertisers, which includes companies such as Apple Inc., Wal-Mart Stores Inc. and General Motors Co., according to a person close to the investigation. Read More Bloomberg: Ad Firms Padded Profit at Client Expense

< Back Home

Advertising Age: Industry Braces for ANA Report Expected to Reveal Rebate Collection

ana-logo

A new report slated to go public as soon as tomorrow is expected to find that agencies are collecting media rebates from vendors based on deals they make in the U.S., according to industry executives. The results are the product of an eight-month investigation by the ANA.

Read More Advertising Age: Industry Braces for ANA Report Expected to Reveal Rebate Collection

< Back Home

New York Post: Madison Avenue Bracing for Results of ‘Kickback’ Probe

transparency-discussion_madison_avenue

The Association of National Advertisers, whose members control $250 billion in ad spending, will release the results of a wide-ranging investigation into whether ad-buying agencies are pocketing undisclosed “rebates” from media companies, a source told The Post.

Read More New York Post: Madison Avenue Bracing for Results of ‘Kickback’ Probe